Area
Area
UI Design, Branding
UI Design, Branding
Timeline
Timeline
Oct – Dic 2023
Oct – Dic 2023
A mobile experience designed to make fashion sustainability easier to understand
A mobile experience designed to make fashion sustainability easier to understand
be aWear is a concept app developed during the UI Design Master at Talent Garden.The project was created to help users make more conscious decisions about clothing by turning sustainability into a clearer, more actionable digital experience.
be aWear is a concept app developed during the UI Design Master at Talent Garden.
The project was created to help users make more conscious decisions about clothing by turning sustainability into a clearer, more actionable digital experience.
Overview
The brand new logotype is paired with bold colors that enhance the visual identity of the brand.
The "A" letter from the logotype stands on its own as the core graphical element that brings all the corporate identity together. This minimal upward arrow is also a growth sign that helps create pattern and movement inside the design and communicate the AAM proposal to reach new goals and objective in the financial field.
The brand new logotype is paired with bold colors that enhance the visual identity of the brand.
The "A" letter from the logotype stands on its own as the core graphical element that brings all the corporate identity together. This minimal upward arrow is also a growth sign that helps create pattern and movement inside the design and communicate the AAM proposal to reach new goals and objective in the financial field.
From stationary to advertising the brand identity evokes the sense of motion and growth and reflects the new payoff "Investment Ideas" that comes to life with the creation of approachable content that easily explains AAMs best practices.
From stationary to advertising the brand identity evokes the sense of motion and growth and reflects the new payoff "Investment Ideas" that comes to life with the creation of approachable content that easily explains AAMs best practices.
The rebranding process culminates in a direct marketing campaign targeted to important potential costumer in the financial business that could take advantage of AAM innovative approach.
The idea was to create a simple yet visually interesting object to present AAM business in an original way. That lead to the production of transparent plexiglass cubes filled with questions, financial topics and AAM contacts that was delivered to some of the most influential figures in finance.
The cube perfectly represents the new AAM corporate identity and the material helps it stand out and convey the feeling of transparency of the brand.
The rebranding process culminates in a direct marketing campaign targeted to important potential costumer in the financial business that could take advantage of AAM innovative approach.
The idea was to create a simple yet visually interesting object to present AAM business in an original way. That lead to the production of transparent plexiglass cubes filled with questions, financial topics and AAM contacts that was delivered to some of the most influential figures in finance.
The cube perfectly represents the new AAM corporate identity and the material helps it stand out and convey the feeling of transparency of the brand.
